1. Introduction
Welcome to the Privacy Policy of IT4Automation Limited (“we”, “us”, or “our”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you:
- Visit our website at www.it4automation.com
- Purchase products or services from us (including via our online shop)
- Use our support portals or contact us
- Receive marketing communications from us
It also explains your privacy rights and how UK data protection law protects you.
2. Who We Are (Data Controller)
IT4Automation Limited is the data controller responsible for your personal data.
Company Details:
- Full Legal Name: IT4Automation Limited
- Company Registration Number: 05747705
- Registered Address: Project House (Unit 3), Eclipse Industrial Estate, 30 West Hill, Epsom, Surrey, KT19 8JD, United Kingdom
- Email Address: [email protected]
- Telephone: +44 (0) 1372 888 035
We are not required by law to appoint a Data Protection Officer (DPO). However, if you have any questions about this Privacy Policy or our data practices, please contact us using the details above.
3. The Personal Data We Collect
Personal data means any information that can identify an individual. We may collect, use, store, and transfer the following categories of personal data:
- Identity Data: First name, last name, title, username or similar identifier.
- Contact Data: Billing address, delivery address, email address, telephone numbers.
- Financial Data: Payment card or bank details. (Note: Payment details are processed securely by our third‑party payment processors. We do not store full card details on our systems.)
- Transaction Data: Details about payments to and from you and products or services you have purchased from us.
- Technical Data: IP address, browser type and version, time zone setting, operating system, platform, and other technology on the devices you use to access our website.
- Profile Data: Account details, purchase history, preferences, feedback, survey responses.
- Usage Data: Information about how you use our website, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing communications from us.
4. How We Collect Your Personal Data
We collect personal data through the following methods:
a) Direct Interactions You may provide personal data when you:
- Purchase products through our online shop.
- Create an account on our website.
- Subscribe to newsletters or publications.
- Request marketing communications.
- Contact us via email, phone, or website forms.
- Request support or technical assistance.
b) Automated Technologies As you interact with our website, we automatically collect Technical and Usage Data using cookies, server logs, and similar technologies. Further details are provided in our Cookie Policy.
5. Lawful Bases for Processing
We will only process your personal data where the law allows us to do so. The lawful bases we rely on include:
- Performance of a Contract: To fulfil orders or provide services.
- Legitimate Interests: To operate, improve, and grow our business, provided your rights do not override these interests.
- Legal Obligation: To comply with UK law (e.g., tax and accounting requirements).
- Consent: Where required, particularly for certain marketing communications and non‑essential cookies.
6. How We Use Your Personal Data
We use your personal data for the following purposes:
- To register you as a customer.
- To process, fulfil, and deliver orders.
- To manage payments, fees, and refunds.
- To manage our relationship with you, including:
- Customer support.
- Notifying you of changes to our terms or policies.
- Requesting feedback or reviews.
- To administer and protect our business and website.
- To analyse usage of our website and services.
- To improve our products, services, and marketing.
- To send marketing communications where permitted by law.
7. Marketing Communications
We may send you marketing communications:
- Where you have consented; or
- Where permitted under UK law based on legitimate interests (for example, marketing similar products to existing business customers).
You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email; or
- Contacting us at [email protected].
Opting out of marketing will not affect service-related communications (e.g., order confirmations).
8. Cookies
Our website uses cookies and similar technologies to distinguish you from other users and to improve your experience. We use:
- Strictly necessary cookies.
- Analytical/performance cookies.
- Functionality cookies.
Non‑essential cookies are only used with your consent. You can manage your cookie preferences at any time via our cookie controls or browser settings.
For full details, please see our Cookie Policy.
9. Disclosure of Your Personal Data
We may share your personal data with trusted third parties, including:
- Service Providers (acting as processors): IT and hosting providers, payment processors (e.g., Stripe, PayPal), and courier/logistics providers.
- Professional Advisers: Lawyers, accountants, auditors, and insurers.
- Regulatory Authorities: HM Revenue & Customs and other UK authorities.
- Business Transferees: If we sell, merge, or restructure parts of our business.
All third parties are required to respect the security of your personal data and process it only in accordance with our instructions and the law.
10. International Data Transfers
Some of our third‑party service providers are based outside the United Kingdom. Where your personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:
- Transfers to countries recognised as providing adequate protection; or
- Use of approved contractual safeguards (such as UK International Data Transfer Agreements).
11. Data Security
We have implemented appropriate technical and organisational security measures to protect your personal data from accidental loss, unauthorised access, alteration, or disclosure. Access to personal data is limited to employees and third parties who have a legitimate business need to know and who are subject to confidentiality obligations.
12. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, tax, and accounting requirements.
In particular, customer transaction and financial records are retained for six years for tax and legal purposes.
13. Your Legal Rights
Under UK data protection law, you have the right to:
- Request access to your personal data.
- Request correction of inaccurate or incomplete data.
- Request erasure of your personal data.
- Object to processing based on legitimate interests.
- Request restriction of processing.
- Request data portability.
- Withdraw consent at any time (where processing is based on consent).
To exercise your rights, please contact us at [email protected].
14. Right to Lodge a Complaint
You have the right to lodge a complaint with the UK supervisory authority if you believe your data protection rights have been breached:
Information Commissioner’s Office (ICO)
- Website: www.ico.org.uk
- Telephone: 0303 123 1113
We would, however, appreciate the opportunity to address your concerns before you approach the ICO.
15. Third‑Party Links
Our website may contain links to third‑party websites. We do not control these websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.